AUTO-PLAYING PROJECT VIEWS
Identity, in detail.
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01 / Brand markRooted in something good.
A simple botanical mark gives the wellbeing brand a distinct and grounded signature.
ROOTED / IDENTITYBRAND SYSTEM — 01
Rooted in something good.A simple botanical mark gives the wellbeing brand a distinct and grounded signature.
02 / Colour & typographyNatural, never ordinary.
A fresh green palette and confident type system make the identity feel clear and contemporary.
ROOTED / TYPOGRAPHYBRAND SYSTEM — 02
AaRooted.ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789
COLOUR / TYPE / TONE
03 / Team ID cardA brand people can wear.
An adaptable staff ID card shows how the identity can extend to the people behind the business.
RootedTEAM
R
TEAM MEMBERGUEST EXPERIENCESTAFF ID / 001
STAFF ID CARDClear details. Easy to wear.
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Illustrative concept · Screens advance automatically. Pause or use the arrows at any time.
The challenge.
Express a conceptual wellbeing brand through a distinctive identity that feels grounded without becoming visually generic.
The design approach.
Create an organic symbol system, confident typography, and a restrained green palette. Keep each element useful across brand touchpoints.
Concept deliverables
A cohesive brand identity concept spanning marks, colour, typography, and digital brand assets.
This case study illustrates a creative direction. It does not represent a launched client project or measured business results.