FREE TOOL / 2 MINUTES

The Brand
Scorecard.

Twelve quick questions to see how clearly your brand shows up—and where to focus first. No email required.

Choose one answer for each question.

0 of 12 answered

01 / Clarity

01Can you describe what your business does, and for whom, in one clear sentence?

02Do you know what makes you a different choice from your closest competitors?

03Does your team describe the business the same way you do?

02 / Identity

04Does your logo work at every size, from a profile picture to a signboard?

05Do you have defined brand colours and fonts that you use every time?

06Do you have brand guidelines someone new could follow without asking you?

03 / Website

07Does your website explain what you offer within the first few seconds?

08Does your website look and work well on a phone?

09Is there one obvious next step for a visitor—enquire, book, or buy?

04 / Consistency

10Do your social media, documents, and website look like they come from the same business?

11Do your invoices, proposals, and business cards carry your brand?

12Can you produce new marketing materials quickly, without reinventing the look each time?

Your answers are only used to calculate your score.

HOW IT WORKS

An honest starting point.

The scorecard looks at four areas: how clearly you can describe the business, how complete your visual identity is, how well your website works, and how consistent everything looks together.

It is a quick self-assessment, not an audit. Your answers stay in your browser—they are only shared with us if you choose to send us your result.