Morrow Everyday rituals. An unmistakable personality.
Project overview
A brighter everyday. An illustrative exploration of brand identity.
Scope
Brand strategy · Visual identity · Art direction · Brand guidelines
Project status
Self-initiated concept No client affiliation
AUTO-PLAYING PROJECT VIEWS
Identity, in detail.
Preview each screen as it changes. Select the image to browse the full gallery.
01 / Brand mark
A brighter everyday.
A soft, expressive wordmark gives Morrow a familiar, optimistic feel.
MORROW / IDENTITYBRAND SYSTEM — 01
morrow.BRAND SIGNATURE
A brighter everyday.A soft, expressive wordmark gives Morrow a familiar, optimistic feel.
02 / Colour & typography
Warmth with a point of view.
Sunlit tones and editorial lettering create an ownable world for everyday rituals.
MORROW / TYPOGRAPHYBRAND SYSTEM — 02
AaMorrow.ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789
COLOUR / TYPE / TONE
03 / Brand application
Small details, held together.
A branded letterhead carries the identity into practical business communication.
MorrowHOSPITALITY / THOUGHTFULLY YOURS
STUDIO NOTE / 2026
A PLACE TO FEEL AT HOME
LETTERHEADA quiet frame for a clear message.
01 / 03
Illustrative concept · Screens advance automatically. Pause or use the arrows at any time.
The challenge.
Develop a warm, recognisable identity for a conceptual lifestyle brand that should feel thoughtful and approachable.
The design approach.
Combine a characterful editorial wordmark with sun-warmed colour and simple, expressive compositions. Establish a consistent system rather than a standalone logo.
Concept deliverables An identity direction with adaptable typography, colour, and visual applications.
This case study illustrates a creative direction. It does not represent a launched client project or measured business results.